'Sustainable design is not a passing fad. It is now integral to the future of the industry, particularly among the emerging talents as this year’s graduate shows will certainly reveal. It is the more established players, particularly in branding, that need to get up to speed.'
-statement from Lynda Relph-Knight
I comment on this as it was the key focus of this weeks, 'Design for Life'. As the series title also suggests, sustainability is now a fundamental of design. Perhaps we all need to consider this more in every aspect of the design process. It should be at the forefront of our minds during decision making.