Sunday, September 20, 2009

Hidden in the Alps

Simply irresistible. However this isn't me just singing Toblerones tasting praises, it is about something which I have literally only just noticed. So I thought the logo was a depiction of the Swiss Alps, and I bet you did too.
Toblerone originated in Bern, Switzerland, a city I now know is rumoured to mean, 'City of bears'. Now look again, you will find a bear in the logo.


  1. Amazing, I love subtle logos that aren't fully noticed to begin with. I always keep an eye out for meaning and depth in them.

  2. That is definitely very interesting news to me. I feel like i should have known this, seeing that i go skiing in the Swiss Alps every year! Although maybe that is because i am not a great fan of the chocolate...