Launched by EU, I'm not sure this was received too well judging from most of the comments left on the youtube page, http://www.youtube.com/watch?v=UOyfMb33wRI (particularly page 3). Personally, I am not about to get worked up about the politics of this ad. I would however like to confess how much I consider it a good prompt for an important cause. It has purpose, takes a fresh approach and gets my vote. However, it is true to say I am not the target market as a non-smoker.