Sunday, June 21, 2009

Adidas Modular Man

European agency 180 Amsterdam joined forces with New York's 1st Ave Machine to create this ultramodern vision that is definitely more than the sum of its parts. Based on Adidas' new +F50 TUNIT soccer boot, which allows user-customization for a variety of playing surfaces, "Assemble Your Boot" uses a futuristic 3D look to produce modular versions of some of Football's most recognised stars.

The innovative and compelling images are being used in aggressive print and motion graphics campaigns stretching into global markets. The ad employs Beethoven's Moonlight Sonata as its accompanying soundtrack, adding tension and drama to the commercial.

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